February 5, 2009
Associated Press and Avid Improve Newsroom Workflow Integration and Support
Associated Press/ENPS today announced that the Associated Press (AP) and Avid Technology, Inc. are jointly testing their newsroom products in efforts to validate MOS integration workflows and improve interoperability for customers using the AP ENPS newsroom production system and Avid® newsroom solutions. This will enable customers who have invested in both Avid and AP solutions to leverage their existing infrastructure investments and develop an end-to-end newsroom workflow. Over the years, both companies have coordinated and cooperated on integration and MOS interchange standards involving newsroom workflows. This new agreement will increase cooperation to ensure that joint solutions better meet the needs of customers.
"This deeper level of cooperation allows both companies to develop, test, and verify interoperation of ENPS and Avid Products within both of our respective QA and testing labs," said Michael Palmer, AP’s director of ENPS design and integration strategy.
Both companies have agreed to also share summary test results with each other and their customers to help streamline the process of integration.
Scott Blair, product manager of news automation at Avid said,"We are excited that this increased openness between Avid and ENPS creates greater interoperability and an even more reliable MOS integration between our products, which will ultimately improve efficiencies in the newsroom for our customers."
About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sundance Digital and Sibelius®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. For more information about the company’s Oscar, Grammy® and Emmy® award-winning products and services, visit Avid's Web site.
Avid, Digidesign, M-Audio, Pinnacle Systems, Sundance Digital and Sibelius are either trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.